![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/41URp87-q5L._AC_SY780_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![Portrait of Adolf Dassler, the founder of the sports shoe brand '"Adidas". He died in 1978 Stock Photo - Alamy Portrait of Adolf Dassler, the founder of the sports shoe brand '"Adidas". He died in 1978 Stock Photo - Alamy](https://c8.alamy.com/comp/RMCNBC/portrait-of-adolf-dassler-the-founder-of-the-sports-shoe-brand-adidas-he-died-in-1978-RMCNBC.jpg)
Portrait of Adolf Dassler, the founder of the sports shoe brand '"Adidas". He died in 1978 Stock Photo - Alamy
![German Embassy on Twitter: "๐ German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers German Embassy on Twitter: "๐ German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers](https://pbs.twimg.com/media/ECQjGG7XYAAGsss.jpg)